| | Australia showcased at world's largest travel show, ITB Berlin Australia had a major presence at ITB Berlin last week, the world’s largest travel trade show attended by more than 200,000 visitors including media, tour operators, travel agents and consumers. The Australia stand involved 56 Australian tourism operators and destination representatives across all States and Territories. Tourism Australia and Tourism New Zealand hosted a one day travel training workshop prior to the official start of the trade show where 65 agents were trained on the latest destination information. Consumers who visited the stand received travel advice by Aussie Specialist retail agents and learned how to play a didgeridoo. |
| American travellers enticed Down Under #ThisTimeTomorrow Americans are being tempted with beautiful glimpses into what they could be doing #ThisTimeTomorrow in a new promotion with Virgin Australia aimed at tackling perceived barriers of time and distance. Targeted Facebook and Instagram posts compare afternoon activities in New York City versus morning activities in Australia and target fans based on their interest, such as hiking and surfing. Advertising is also appearing online, during popular shows and news programs on CBS and ABC as well as on outdoor digital billboards in LA, New York and San Francisco. Industry partners Down Under Answers, Aspire Down Under and About Australia are included in six packages featured in the campaign. |
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| Hong Kong shoppers Savour Australia Australian chefs Kris Bunder from South Australia and Ben Milbourne from Tasmania fired-up shoppers at the Fashion Walk Shopping Mall in Hong Kong last week. As well as getting to taste delicious Aussie dishes, consumers were also offered a discount on Australian travel packages offered by six of Tourism Australia’s travel agency partners in Hong Kong. The activation was part of the ‘Savour Australia’ a food and wine promotion led by Australian Consulate-General in Hong Kong. |
| New competition promotes Melbourne experiences in Japan Japanese travellers are being encouraged to like and share Melbourne’s natural, cultural and culinary sights and experiences to go in the draw to win a trip Down Under. Tourism Australia, Visit Victoria and Qantas are sponsoring the competition with H.I.S., one of Japan’s leading travel agencies, where consumers visit the competition website to select a favourite experience to share with friends for a chance to win. H.I.S. has also integrated the products into its new Melbourne package tour. |
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| Young Brits encouraged to consider 'Workin' it Down Under' Tourism Australia and STA Travel have rolled out a ‘Workin’ it Down Under’ youth promotion in the UK to highlight the benefits of working while travelling in Australia. STA are leading with a fare of £499 as well as discounts on work and travel starter packs, hop on hop-off bus passes and adventure tours. The campaign will be featured at all 55 of STA’s UK stores and will be promoted online, through The Tab, the world’s largest online student news network, and events run by the UK’s Universities and Colleges Admissions Service. |
| Bollywood actress shares her ‘Awe-stralia’ experiences Tourism Australia partnered with India’s online travel giant, MakeMyTrip.com, to produce three videos featuring Bollywood actress Diana Penty visiting iconic attractions, participating in uniquely Australian activities, and indulging in food and wine experiences. Created along three major themes - Adventure, Romance and the Best of Australia – two of the three videos have been launched on YouTube and promoted to MakeMyTrip's over 2 million Facebook fans and 60,000 Twitter followers. The project was in partnership with Visit Victoria, Destination New South Wales & Tourism and Events Queensland. |
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| Restaurant Australia case study video: Brett’s Outback Tasting Tour Tourism Australia is producing a series of videos showcasing tourism businesses from around the country who are great examples of Restaurant Australia. The aim of the videos is to inspire more businesses to get involved in promoting Aussie cuisine as food and wine continues to become an ever more important aspect of the experience international visitors are looking for. Brett’s Outback Tasting Tour offers a delicious and fantastic food and wine tasting adventure showcasing the spectacular Atherton Tablelands. |
| Aerial photo contest: Australia from Above Tourism Australia is sponsoring a new competition to inspire aerial photographers from around the world to share, enjoy and experience new creative perspectives of Australia. The Australia From Above contest is being run by SkyPixel, the world’s most popular aerial photography community, and is co-sponsored by Tourism Australia and drone manufacturer DJI. The contest is open until Tuesday 2 May and welcomes professionals and enthusiasts alike to share their visions of the country. More than 1,500 entries have already been submitted. |
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