Tourism Australia Essentials Newsletter
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Essentials   Tourism Australia
Leisure arrivals continuing to drive international growth

Australia welcomed 7.99 million visitor arrivals for the year ending August 2016, an increase of 10.9 per cent or an extra 786,000 visitors relative to the previous year. Leisure arrivals continued to drive international arrivals growth with an increase of 15.3 per cent over the 12 month period. “With our inbound visitor numbers just a few thousand arrivals shy of eight million, Australia's international appeal has arguably never been stronger,” said John O’Sullivan, Managing Director Tourism Australia. “Through the sharp focus being placed upon food and wine and, now, aquatic and coastal experiences, Australia is really playing to its strengths and the results we are seeing are undoubtedly helping to drive visitor demand.” (Photo: Tourism & Events Queensland)

12 October 2016
Trade show factsheets

Tourism Australia has published a series of fact sheets to assist tourism operators in trade show preparation and provide guidance and ideas to maximise time with buyers and media. The fact sheets cover a range of topics including: the travel distribution system; product and rate information; and working with the media.

  Tourism Australia News  
     
 
  Award win for Australia in the UK

Australia won top Australia-Pacific destination in last week’s Travelzoo Awards in London, voted for by more than 1,000 Travelzoo members. The annual awards also revealed that a beach holiday remains the preferred type of holiday among Travelzoo’s UK members. Travelzoo is a global media company which publishes offers from more than 2,000 travel and entertainment companies and has more than 28 million members in North America, Europe, and Asia Pacific. The UK is Australia’s third largest market for international visitors with 709,000 arrivals for the year ending August 2016. Find out more about the UK market. (Photo: SATC)

  Indian travellers enticed Down Under

Tourism Australia has unveiled a new advertising campaign in India with attractively priced packages featuring uniquely Australian experiences. Special offers from a number of Tourism Australia’s key distribution partners in India are available at www.australia.com/offers and are being promoted online, on television and in print. The campaign will focus on Australia’s incredible aquatic and coastal experiences and use Tourism Australia’s latest ad featuring the voice of Chris Hemsworth. Partners for the campaign include Thomas Cook, SOTC, Mercury Travels, DPauls, Kulin Kumar Holidays among others. India is Australia’s ninth largest inbound visitor market by arrivals with 245,000 arrivals for the year ending August 2016, an increase of 9% over the previous year.

 
   
   
  Industry News and Events  
     
 
  Seller applications open for ATE17 in Sydney

Seller applications are open for next year’s Australian Tourism Exchange (ATE17) to be held at the International Convention Centre Sydney from 14 to 18 May. ATE is Australia’s largest annual travel and tourism business-to-business event. It provides a forum for Australian tourism businesses to promote their products directly to tourism wholesalers and retailers from around the world through scheduled business appointments and networking events. Find out more and apply.

  Association delegate behaviour research webinar

Tourism Australia has recently conducted new international research that examines the ‘path to purchase’ behaviour of potential international association conference delegates and reveals the best channels and messages to use in order to convince them to travel to Australia for an association event. On Tuesday 25 October Monica Armesto, Business Events Marketing and Communications Manager for Tourism Australia, will explain key findings from the research in a free 30 minute webinar.

  Tourism Australia industry briefings in TAS, SA and NSW

Tourism Australia will host free-of-charge industry briefings in Hobart on Friday 4 November, Adelaide on Thursday 10 November and in Sydney on Tuesday 15 November. The briefings will involve senior executives from Tourism Australia providing an update on current and future activity and sharing research and insights from key international markets.

  Registrations open for IMEX Frankfurt 2017

The Australian business events industry is being encouraged to consider exhibiting on the Australia stand at IMEX Frankfurt, held from 16 to 18 May 2017. IMEX Frankfurt is one of the key trade shows for business events and hosts buyers from the conference, convention and corporate events industries. For more information, see the IMEX Frankfurt 2016 infographic or contact bea@tourism.australia.com. Registrations close on Tuesday 20 December 2016.

 
  Travel trends among high net worth individuals

The Asia Pacific region now has the fastest growth of new high net worth individuals in the world at around 10% per year according to a new Credit Suisse Global Wealth Report. America and Asia Pacific have approximately five million high net worth individuals each and Europe around 4.5 million. The report also outlines a number key trends defining the luxury market, including a new focus on experiential travel, a growth in mindfulness and wellbeing, and the rise of responsible travel. For more research and trends related to international and domestic tourism and travel, visit Tourism Australia’s Insight Files.

 
 
           
  News In Brief  
 

Tickets are now on sale for the 2016 South Australian Tourism Awards Gala Ceremony to be held on Friday 4 November at the Adelaide Convention Centre.

Registration is open for the 2016 Australian Regional Tourism Convention taking place in Roma, Outback Queensland from 25-27 October.

The NSW Government has signed a new three-year agreement with Singapore Airlines set to further boost tourism across NSW.

New figures show the 2015-16 cruise ship season injected $26.9 million into South Australia's visitor economy – up $10.8 million from the previous year.

Tourism and Events Queensland has unveiled a new and improved image library, www.visuals.queensland.com.

Destination NSW has a number of upcoming Export Ready 101 workshops and Inbound Strategy workshops for tourism operators interested in attracting overseas visitors who are travelling to NSW.

Destination NSW has won 12 accolades at the 2016 International Festivals & Events Association (IFEA) Pinnacle Awards for its marketing and promotion of Vivid Sydney.

Registration is open for the 2016 TTF Leadership Summit to be held on Wednesday 23 November in Canberra.

Organisers of events that bring visitors to regional Western Australia in 2017-18 are invited to apply for sponsorship through the Western Australian Government’s Regional Events Scheme.

The SATC will be hosting Understanding China workshops in Adelaide and regional locations to assist business owners in better understanding the realties and requirements of the China market.

The Norther Territory Minister for Tourism and Culture has called for Expressions of Interest to serve on the Tourism NT Board, with the appointment of current Commissioners concluding on 15 November.

Tourism NT has published a progress summary on its 2015-16 Tourism Vision 2020 to grow the visitor economy in the Northern Territory to $2.2 billion by 2020.

Hong Kong Airlines will fly two additional services into the Gold Coast and Cairns from December 2016 delivering an extra $70 million in overnight visitor expenditure to Queensland.

Registration is open for the Restaurant & Catering Industry Association's Future Forum to be held on Tuesday 25 October in Sydney.

NSW regional event organisers are invited to apply for new one-off annual grants of up to $20,000 as part of the NSW Regional Flagship Events Program.

 
     
 
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