| | Australia to host top global adventure travel summit Tourism Australia promoted Australia’s soft adventure experiences at the Adventure Travel Trade Association (ATTA) Adventure Travel World Summit 2019 in Gothenburg, Sweden last week. At the Summit, it was announced that Australia will host the Adventure Travel World Summit 2020 from 6 to 9 October. The event will be delivered by the ATTA in partnership Tourism Australia and the South Australian Tourism Commission. Tourism Australia will also host a dedicated Australia Marketplace Day. Click here to register your interest for 2020. |
| Business Events Australia Greater China Showcase Business events corporate decision makers, incentive planners and trade media from Greater China are attending a three day showcase of Australia's destinations, products and experiences this week. The annual Business Events Australia Greater China Showcase, held from 24 to 26 September in Wuzhen near Shanghai, is hosted by Tourism Australia and will connect 39 Australian businesses with 80 key buyers in market. The event includes presentations on Australia’s destinations, products and experiences, one-on-one business appointments as well as networking events that will give guests an opportunity to sample Australian food and wine. |
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| Cultural Attractions of Australia Cultural Attractions of Australia has launched ‘Harnessing One of Australia’s Fastest-Growing Tourism Segments’, a powerful document that demonstrates the significance of cultural tourism as an exciting new frontier in Australia’s tourism marketing framework. International cultural visitors to Australia stay 25 per cent longer and spend 20 per cent more than other visitors. |
| Tourism Australia social media tips In the fourth and final video in our social media education series, Nick Henderson and Novy Wong from our social media team answer questions from tourism operators. They cover a number of topics including current social trends, how to create great content on a budget as well as provide a number of practical tips. Watch the full video here. |
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| IMEX America The Business Events team hosted the Australia stand with 30 industry partners at IMEX America, held from the 10 to 12 September in Las Vegas. IMEX America is USA’s largest meetings industry trade show attracting international planners and suppliers from the conference, convention and corporate event industries. During the show, Tourism Australia hosted the launch of the Australia and New Zealand chapter of SITE (Society for Incentive Travel Excellence), which was attended by SITE Global VIPs, members of the SITE ANZ Board and SITE members from around the world. “Being part of SITE gives us an opportunity to showcase to the world why there’s nothing like Australia for incentive events and we were pleased to host the launch reception of the new ANZ Chapter” said Penny Lion, Executive General Manager Events, Tourism Australia. |
| Spotlight on Australia and the Aussie Specialist Program at Travel Quest World Tourism Australia met with 450 advisors from all over the United States at the annual Travel Quest World in Florida this month. The event is held by host agency Travel Quest for their advisors to deepen relationships and discover new products and services to offer their clients. US Aussie Specialist Ambassador, Amanda Kelly, assisted with the presentation by promoting the Aussie Specialist Program and received Travel Quest's Rising Star Award that evening. |
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| PATA Awards The first edition of the French PATA awards were held in Paris last week. A jury of 10 trade travel media and trade stakeholders selected their preferred nominee from a number of categories including destination, hotel group, tour operator, airline, cruise line and distribution network. Tourism Australia, represented by Article Onze, won the Best Destination Campaign award for the 2018 cooperative campaign with Etihad Airways. |
| AACB Staff Scholarship winner Sandro Serio, Marketing Manager at Melbourne Convention Bureau has been awarded the prestigious Association of Australian Convention Bureaux (AACB) Staff Scholarship for 2019/20, co-sponsored by Tourism Australia and Qantas. The award was accepted on Sandro’s behalf by Julia Swanson, Acting CEO Melbourne Convention Bureau (on the right). |
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