Marketing management

Why your best marketers might be working for me

Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled?

Marketing automation

Turn disconnected insights into action with a lifecycle-driven strategy

See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights.

MarTechCharts

Nearly two-thirds of businesses say email deliverability is hurting revenue

More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.

Content

Build an award winning website with Hubspot

Building a website isn’t just establishing a quick digital presence for the sake of it—it’s about creating a cohesive experience that captivates and converts visitors from the very first click.

Content marketing

How to build B2B authority in the AI search era

With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape.

B2B marketing

Why schema markup matters for B2B

Discover how schema markup can drive visibility and trust for B2B and enterprise websites. Learn use cases, implementation tips, and SEO best practices.

MarTech intelligence reports

Why marketing automation still feels manual

Marketing automation was supposed to eliminate busywork. So why are so many teams still bogged down by disconnected tools, clunky workflows, and half-used features? This guide will help you break the cycle.

Marketing artificial intelligence (AI)

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

What else we're reading

• Increase staff turnover with this one simple trick!
• Marketers dish their hottest takes about marketing
• 63% of B2B execs start vendor research by asking their network.
• A 25-year history of company blogs and how they’ve changed.
• Moving from HubSpot Starter to Pro? Let’s discuss pricing.
• How to inexpensively measure brand in B2B

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW: Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms
• Marketing Work Management Platforms
• Marketing Automation Platforms
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “The Big Resignation a few years ago was one of the rare times when the job market favored workers. As a result, employers did more to retain their staff, offering training, better benefits and, occasionally, more money. The pendulum has now swung in the other direction. Employees don’t have the leverage they did, but that doesn’t mean you shouldn’t take an interest in their career development.” – Scott Gillum in Why your best marketers might be working for me.
• “Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of date before we share them. With customers demanding ever-more relevant and timely interventions, marketing teams are simply losing the connection.” – Caroline Hodson in Turn disconnected insights into action with a lifecycle-driven strategy.

From Search Engine Land

• From chaos to clarity: How to create content briefs for SEO
• Google begins rolling out Performance Max channel performance reporting
• Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy
• Google quietly releases guide for AI Max for Search: What advertisers need to know
• Google Lens coming to YouTube Shorts