“The wise consumer is going to come with a very different set of expectations to this ecommerce space,” said Cheryl Calverley, CEO of Eve Sleep, in an interview during Econsultancy Live.
“The sort of expectations they have had for John Lewis, Debenhams, and M&S – and they’re now going to expect it [from] ecommerce brands.”
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
Kristan Rivers is the CEO of AdInMo – an in-game brand advertising platform. We caught up with Kristan to discuss his working life during the pandemic, and the overall impact of Covid on both the advertising and gaming sectors.
The Fundamentals of Marketing Measurement and Analytics Incorporating advice from marketing data experts from companies including Google, Digitas UK and Dentsu Aegis Network, this best practice guide explains approaches to marketing measurement and analysis, in order to help teams turn this understanding into a core competency.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
