After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a ...
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Television
October 18, 2016
Branded content offers more flexibility
By Jason Lynch
After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a ...
Read more »
The tales will unfold on Snapchat
By Sami Main
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Brandshare Content From The Trade Desk
Cross-device connections
Media company serving Hispanic America hopes to increase engagement
By Sami Main
Choose the year's top series, names and networks
By Adweek Staff
Rob & Chyna, Queen Sugar and Atlanta also made a social splash
By Jason Lynch
The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings.
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It's part of Linda Yaccarino's reorganization of the team
By Jason Lynch
The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month.
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'She's so confident in her weirdness'
By Sami Main
"Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling... all of which she's not good at!"
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But now, the branded content will be digital only
By Jason Lynch
After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of ...
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It's looking for its version of Mad Men
By Jason Lynch
Peak TV—as many as 450 scripted series will air this year—is about to get even more crowded, thanks to Epix.
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First 3 films were network’s most-watched programs ever
By Jason Lynch
Bill O'Reilly's Killing franchise has made a killing for National Geographic Channel. The cable network's first three movies based on O'Reilly's books— Killing Lincoln, Killing Kennedy and ...
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