Hosted by George Washington University and Ragan Communications

This four-hour information-packed course is grounded in the principle that to be a strategic advisor to your organization, not only must you know your business, but you also need to know about business. As you prepare for the challenging road ahead, don’t miss out on this chance to develop the skills that will make you indispensable.

You’ll learn how to:

Manage and interpret financial statements, and develop and oversee organizational budgets
Speak the language of business and finance, and use financial tools to evaluate trends
Master the business planning process and differentiate between a strategic and an operational plan—and understand their relationship to communication planning and activities
Create strategic plans that deliver profitability and demonstrate your value to top leaders—and see case studies and examples of such plans
Understand how the business environment has shifted due to COVID-19 and what impact it may have on economic success—or failure

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Now is the time to hone your business acumen and prepare for your transformed role. This information-packed virtual boot camp will teach you the business skills you need to tackle the challenges and opportunities that lie ahead. Register Today

Questions? Contact Amy Jefferies at amyj@ragan.com