This week's MarTech Newsletter is brought to you by: Terminus

Hey there:

Are you ready for some truth? Account-Based Marketing isn’t easy, and when it’s viewed as just another tool or “silver bullet” to all of your revenue goals and challenges, chances are you won’t be successful. 

ABM requires alignment, planning, strategy, and internal buy-in from all revenue teams. Terminus is not only an advocate for any business executing an ABM program, but also a resource for those teams that are looking to get started!

To help you along the way, Terminus has put together an introductory resource kit to help with the fundamentals of ABM. This collection of resources is perfect for any revenue team wanting to get more comfortable with the basics of ABM but isn’t sure where to start. 

Some pro tips you’ll find inside include:

• How to Build a Business Case for ABM to present to your leadership team

• The 90 Day Roadmap to Full-Funnel ABM in a single quarter

• 28 ABM Terms You Need to Know

• ABM Blueprint: A B2B Marketer’s Guide to Getting Started with ABM

• The Modern Marketer’s Tech Stack