Without a clear timeline for when major sports league seasons will resume, and with advertisers grappling with major changes to consumer demand and their supply chains, there are fewer opportunities to win big, seven-figure deals from clients. As a result, a number of sports publishers -- including CBS Sports, USA Today Sports and Minute Media -- are having discussions around pitching advertisers different ad programs that combine their audiences, media, production capabilities and content. Read more below. Other things to know about - Next week: CBS Interactive executive vice president & gm Christy Tanner joins our next Digiday+ Talk to discuss the impact the current crisis is having on streaming. Learn more and subscribe to Digiday+ for access to this exclusive conversation.
- In a comprehensive new guide, learn about the eight most prolific malicious advertising groups now active, and about the cybersecurity approaches publishers are taking to protect themselves. Sponsored by Confiant.
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| Coronavirus Fallout | | | | With no live sports on television and athletes sheltering in their homes, sports publishers are hoping that teamwork will help them keep their advertisers’ attention. Over the past six weeks, a number of sports publishers, including CBS Sports, USA Today Sports and Minute Media, have either pitched or discussed pitching advertisers different ad programs that […] | | |
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howdy! | | | | | The Rhode Island-based pharmacy chain is currently staffing up its team for the program. | | |
| Sponsored by GumGum | | | | Marketers have long debated the ideal video ad format but often resort back to pre-roll. It’s a move that often rolls back viewability and crushes engagement rates. Download this new report to learn how marketers are using emerging video formats to put users first. | | |
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howdy! | Coronavirus Fallout | | | | The media industry will be both scarred and changed by this crisis in how it works, does business and sustains itself. | | |
| Sponsored by Resonate | | | | To engage audiences and drive ad sales, publishers are turning to detailed consumer research. In a webinar, on May 13 at 1 p.m. EST, hear from Resonate CMO Ericka McCoy about how online behavior is changing during the pandemic, and how publishers are responding to these trends. | | |
howdy! | Business of TV | | | | TV network and agency executives expect some advertisers to negotiate deals over the summer and the rest will follow in the fall. | | |
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| Sponsored by Xandr | | | | As OTT viewership expands more quickly than some anticipated, engineers are rushing to create ad-supported environments that won’t slow down the user experience. | | |
howdy! | Coronavirus Fallout | | | | Founder Justine Roberts describes the £4.99 a month Mumsnet Premium as more of a member appeal at present, but the company plans to add more features. | | |
howdy! | Coronavirus Fallout | | | | Depending on the musician, live events, festivals and club nights make up between 55% and 100% of their income. | | |
| | | | | "There's absolutely no doubt that we're going to see a boost to our reader revenue during this period, and we are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do," Webster said. "[But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. |
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