Several publishers started announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. Read more below. Other things to know about - We'll be joined by former Comscore and 360i CEO Bryan Wiener to explore the importance of leading in a crisis for our next Digiday+ Talk. Learn more and become a member here to join the discussion on April 7 at 1 p.m. ET.
- With browser cookies dying, some mobile advertisers are using mobile advertising IDs as an alternate method of targeting audiences and making sense of first-party data. Sponsored by FullContact.
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| Coronavirus Fallout | | | | Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. | | |
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howdy! | Coronavirus Fallout | | | | This is the second of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. First came the shock. Then came the bills. Eager to maintain positive free cash flow […] | | |
| Sponsored by LiveRamp | | | | Up to 40 percent of browser inventory is already cookieless, giving publishers, marketers and their technology partners an opportunity to build a new and better digital ecosystem. | | |
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howdy! | Coronavirus Fallout | | | | Here’s the story of how the Hyundai Assurance came to be and how it was revived in recent weeks. | | |
| Sponsored by CafeMedia | | | | Even in the face of cookie restrictions and regulations, ad revenue remains the lifeblood for independent publishers — but they’re using entirely new tactics to keep it pumping through their veins. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and Atlanta Black Star as they discuss revenue strategies in the privacy era. | | |
howdy! | The Programmatic Marketer | | | | After exerting their buying power and influence over other ad tech vendors, the holding groups are coming for supply-side platforms. | | |
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| Sponsored by Zephr | | | | Research: Monetizing content during a crisis — when advertising revenue is under extraordinary pressure — isn’t just about building a paywall. This report shows the value of developing a two-way relationship with audiences that goes beyond creating barriers to the content they want. | | |
howdy! | Coronavirus Fallout | | | | The Nordic publisher sold twice as many subscriptions the past two weeks compared to the period’s previous two weeks. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Media isn’t for the faint of heart, especially these days. But don’t tell that to these seven young founders. | | |
| | | | | For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. |
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