As the delta variant threatens society’s soon-promised return to normalcy, brands are once again ramping up campaign efforts to get Americans vaccinated against COVID-19. Among those are Axe body spray, Krispy Kreme doughnuts and Expedia Group travel brands. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. | | |
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howdy! | | | | | In this week’s Media Briefing, senior reporter Kayleigh Barber reports on how publishers are beginning to mine their blockchain experiments, like NFTs, for ad sales opportunities. | | |
| | | | | First-party data solutions now include elements such as commerce data and assets from both the demand and supply side. Download this guide to learn what that means to marketers in 2021. | | |
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howdy! | | | | | The surprising stat is that U.S. media ad spend registered a 3 percent gain over first half 2019 numbers as well. | | |
| | | | | In a recent study, 85% of advertisers say they are drowning in data but struggle to use it in privacy-friendly ways. Advanced AI solutions are helping marketers maximize their efforts. | | |
howdy! | | | | | The landscape of live events has been forever changed by the COVID-19 pandemic. | | |
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| | | | | In the age of consumer privacy, brands are changing the way they advertise, by finding strong partners, diversifying their tactics, building on first-party data and not underestimating the power of creativity. | | |
howdy! | | | | | A significant challenge for Twitch as it tightens its moderation policies is content like hot tub streams, which dance on the edge of acceptability. | | |
howdy! | | | | | With another ecommerce-powered holiday season coming, publishers’ gift guides are more important than ever. And brands still have next to no control over them. | | |
| | | | | To produce shows that seek to represent people from different backgrounds and experiences, Jubilee Media relies on a workforce that is equally split between genders and consists of primarily non-white employees. |
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