This year, marketers are turning more and more to influencers to spread holiday cheer. Lowes tapped 18 influencers for its “Letters to Home” campaign, but the home improvement giant isn’t alone in turning to influencers for the holidays. Ahead of this season, influencer marketing agency execs say there’s been an increase of between 20-30% from last year in requests for holiday influencer campaigns, likely due to the significant production costs of the necessary safety measures. Read more below. Other things to know about | | |
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| WTF Influencers | | | | Ahead of this season, influencer marketing agency execs say here’s been a lift of between 20-30% from last year in requests for holiday influencer campaigns. | | |
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howdy! | Publishing on Facebook | | | | Early attempts to measure the impact of Facebook News suggest that it typically accounts for a low, single-digit percentage of a story’s traffic. | | |
| Sponsored by TVision | | | | Often when the TV is on, no one is around to hear or see it — yet some ad buyers continue to rely on a metric that fails to account for this. Now, with viewership scattered across different apps and devices, more buyers and sellers are treating attention — not ratings — as the true measure of an ad’s success. | | |
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howdy! | Business of TV | | | | Underlying this year’s upfront deals is a volatility that may not manifest until the first or second quarters of 2021 when some advertisers will have more opportunity to back out of their commitments. | | |
| Sponsored by PowerInbox | | | | Consumers are at the intersection of an ever-changing world of online content and ways to access it. Publishers need options, advice and guidance for building, retaining and engaging audiences through relevant and personalized content across channels. Download this new guide and read about strategies that work. | | |
howdy! | Publishing on Snapchat | | | | NTWRK believes opinionated content about exclusive and scarce products associated with celebrity creators can turn viewers into buyers. | | |
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| Sponsored by Nexstar Inc. | | | | In this new Q&A, Nexstar Chief Data Science Officer Brian Malone explores the ways that digital marketers can proactively solve the challenge of complex and ever-expanding DSP feature sets. | | |
howdy! | Beyond Ads | | | | The 30 Under 30 franchise has given Forbes another avenue to sell its advertising clients on cross-platform campaigns for top dollar. | | |
howdy! | Content & Commerce | | | | The NYC-focused marketplace, which offers everything from private dinners to cooking classes, will be braided into the rest of the Infatuation’s business next year. | | |
| Business of TV | | | | In January, IAC decided it was no longer willing to finance CollegeHumor and sold it to Sam Reich, who had joined the company in 2006 to build out original video. |
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