Ahead of the ANA’s, attendees and agency sources feel a sense of unease and uncertainty ahead of discussions focused on reinventing brand building.
October 02, 2019

This week, marketers once again descend upon Orlando, Florida for the Association of National Advertising’s Annual Masters of Marketing conference. Among attendees and industry observers, there’s a palpable sense of uncertainty about the state of the industry -- and mild annoyance that Advertising Week and the ANAs are back-to-back this year -- ahead of this week’s presentations from brands like Chipotle, Procter & Gamble and Anheuser-Busch. Read more below.

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  • Congratulations to Vox Media, HP, Critical Mass and the rest of the Digiday Worklife Awards winners announced yesterday. View the full announcement here.
  • Hyper-targeted ads are legendary for haunting users from page to page, alienating them from brands in the process. In a new marketer's guide, learn how to reach consumers on a personal level without getting creepy. Sponsored by Criteo.
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