Today, we pause to celebrate the legacy of Martin Luther King, Jr., reflecting on what he accomplished, what he inspired to be accomplished, and how much remains to be done. While we stand by our mantra “MarTech is marketing,” we are well aware that people are marketing too. It’s still the case that not all people get the same chances in marketing technology and marketing — and AI may not be a great leveler either.

Over the year we have sought to be mindful of this, as illustrated in the choice of articles below

Kim Davis,
Editor at Large

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Diversity and inclusion in marketing

How marketing leaders can make diversity work within their teams

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Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.

Diversity and inclusion in marketing

Why women must have a voice at the AI table

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Equality by design is the right approach, for women and other marginalized groups.

Diversity and inclusion in marketing

New adtech partnership unlocks inventory for multicultural publications

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Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.

Performance marketing

BidsCube teams up with Pixalate to combat ad fraud

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The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.

B2B marketing

What are the key elements of successful ABM strategies?

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This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.

Learn more

Diversity and inclusion in marketing

Marketing industry diversity improving, but still lags for senior positions

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The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.

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Diversity and inclusion in marketing

The gender pay gap in marketing: Should women be more assertive or the market be more responsive?

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The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.

MarTech webinar

Power up your marketing with GA4 and Salesforce Marketing Cloud

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Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

Marketing management

International Women’s Day 2023 and the martech community

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Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.

Free online event for marketers

Easily explore cutting-edge martech

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Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office.

Grab your free pass

From Search Engine Land