"Most people would rather send an angry email first." In the latest installment of Confessions, a programmatic exec at a publisher reveals how publishers react to ad tech issues.
WPP-owned Amazon consultancy Marketplace Ignition is part of a movement among agencies that is trying to convince brands that they need a shop that will do everything for them on Amazon.
To reach younger, search-driven audiences, Univision is focusing on YouTube, releasing two original shows there in the past month.
Amazon reps are attempting to get publishers to promote fashion and houseware products from the company's private-label brands like Lark & Ro, offering higher commission rates on those items.
From Glossy: As more brands adopt the direct-to-consumer model, it's becoming harder for them to differentiate from competitors. Here are strategies that work in the direct-to-consumer market.
Don't miss the Digiday Marketing Summit, taking place from Dec. 5 - 7, where brands as diverse as Johnson & Johnson, Boxed and Moet-Hennessy will share how they're mastering marketing in a platform world. Reserve your spot in the Bahamas today.
Join leaders from Chernin Group, Simpl.fi and Deloitte Media in this week's webinar as they discuss strategies to stay ahead of the curve and the importance of adapting to new market trends. Sponsored by Oracle and NetSuite.
