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Coronavirus Boosts Ecommerce Forecast and Will Accelerate Channel-Shift

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The coronavirus is the biggest disruption to consumer retail spending patterns in recent history, far eclipsing the dramatic events of 2008’s Great Recession. As a result, our previous forecasts of retail and ecommerce spending growth have undergone substantial revisions.

In US Ecommerce 2020, eMarketer explores US ecommerce spending, highlighting our recent forecasts and how the coronavirus pandemic is affecting them.

In full, this exclusive report:

1 Analyzes how the coronavirus pandemic will affect our total US retail spending forecast
2 Forecasts how much US consumers will spend on ecommerce and at brick-and-mortar in 2020
3 Examines what effect channel-shifting behavior will have on ecommerce’s share of total US retail sales in 2020

Get all these insights and more when you purchase the US Ecommerce 2020 Report for $895.
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