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Digital
 
July 23, 2019
 
 
 
 
 
Everything Brands Need to Know About Bringing Their Marketing In-house
 
 

Industry execs and experts offer advice on how to get it right

 
 
 
 
 
 
 
 
 
Martin Sorrell on Challenging the Ad Industry Giants He Helped Create
 
 

S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech

 
 
 
 
 
 
 
 
 
After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager
 
 

She replaces Nancy Fletcher, who's led the OAAA since 1991

 
 
 
 
 
 
  Promoted Content by Xandr  
  Attention Advertisers: Put the Audience Before the Ad  
  Attention Advertisers: Put the Audience Before the Ad  
 
 
 
 
 
 
Why These Former W+K Creatives Launched an Educational Program for Freelancers
 
 

The Mt. Freelance video course covers everything from building a website to charging the right amount

 
 
 
 
 
 
 
 
 
Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home
 
 

The myth of the foreign bogeymen defrauding the U.S. ad industry could be over

 
 
 
 
 
 
 
 
 
Kroger Names DDB New York as Its First-Ever Agency of Record
 
 

Decision comes after a months-long search

 
 
 
 
 
 
 
 
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