AI tools and platforms, whether they're built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. | | |
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howdy! | | | | | Google’s Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn’t work. | | |
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| | | | | Learn how nostalgic and educational streaming content fosters deeper family connections and offers advertisers critical opportunities, as shown by Disney Advertising's latest research. | | |
howdy! | | | | | Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. | | |
| | | | | As ad spend is set to hit $130 billion by 2025, mobile in-game video offers a premium, brand-safe environment that’s out-competing other channels. | | |
howdy! | | | | | Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. | | |
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| | | | | For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches — and with it, higher prices. | | |
howdy! | | | | | In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. | | |
howdy! | | | | | Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here? | | |
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