Customer data platforms (CDPs) create a persistent, unified customer database that shares data with other martech systems. These marketer-managed systems are designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer.

MarTech's "Customer Data Platforms: A Marketer’s Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. In it you'll learn what trends are driving the adoption of CDPs, and the capabilities you can expect from one. Also included in the report are profiles of 21 leading CDP vendors.

Download the report today!