Grand Seiko’s New Releases Are Some of My Fall Favorites
Many watch brands struggle with the same thing: striking a balance between offering the right number of distinct collections and the optimal number of references within each collection. Of course, watch companies — similar to those in many other consumer industries — are forced to continuously develop and offer new products in order to hold fast to notoriously fickle customer attention. Given the development cycle of a brand-new watch (often at least three years, sometimes much more) many of these new releases are simply new dial colors or slight aesthetic alterations. In watch industry parlance, this is often referred to as habillage, French for “dressing.”
Grand Seiko, for one, does engage in much habillage. However, I’m more forgiving in my judgment of this practice in the Japanese brand’s case for one simple reason: namely, that it makes some of the most stunning dials in the industry. Take these recently released Grand Seiko references, for example.
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