Good morning, Marketer, is your sexy KPI Halloween costume ready yet?

Kicking off today with a deep dive into programmatic advertising. This article covers everything from the basic “what is it?” to five keys to a successful programmatic campaign. So it’s useful for new and veteran marketers.

Weren’t able to get out to Chicago for Sitecore’s Symposium conference? We got you covered. Kim Davis has an in-depth report on the latest developments for the company’s digital experience platform.

Constantine von Hoffman,
Managing Editor

Sitecore adds new products to its composable DXP

Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.

What every marketer needs to know about programmatic advertising

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.

4 tips for navigating sensitive customer data

There's a fine line between sensible vs. sensitive data targeting. Here's how to keep marketing securely in the comfort zone of customers.

Balancing active and passive collaboration in today’s workspace

How to nurture meaningful partnerships and workflows for the greater good.

New! MarTech Guide to Digital Event Platforms

Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors.

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