With the death of the third-party cookie fast approaching, publishers and advertisers are still uncertain about how the change will impact their businesses.
Our recent coverage has charted what it all means for the media and marketing industries and how leaders are adapting. Digiday+ members have been able to stay ahead of it all with exclusive digital events and member-only guides, including:
Digiday Guide: Everything you need to know about the end of the third-party cookie
The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Still, publishers and marketers remain in the dark about how this will impact their businesses. Here’s Digiday’s primer on all you need to know about life after the third-party cookie.
How the Washington Post is preparing for the end of the third-party cookie
The Washington Post is planning what comes after the third-party cookie — and looking at the demise of the digital tracking workhorse as an opportunity. For publishers, the impending death of the cookie is an opportunity to reset, and the time to plan alternatives, define audiences and get a content strategy in order is now.
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Further reading
- ‘Leave the BS in the past’: Why many publishers aren’t mourning the death of the third-party cookie
Life after the third-party cookie might look like life before the third-party cookie. And maybe that’s not such a bad thing.
- How buyers and advertisers are planning for the end of the third-party cookie
Google will stop supporting third-party cookie tracking in two years. Advertiser reaction to that is mixed and most are in a wait and see mode, per media buyers.
- Google is auditioning candidates to succeed the third-party cookie
Google wants other ad exchanges and demand-side platforms to run tests to see whether its proposals to replace third-party cookies will work in actual ad auctions.
