WardsAuto Dealer Edition
WardsAutoDealer Edition
 

MAY 21, 2021

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EVs Need Fewer Repairs, Right? Wrong, Says Study

“This is part of an industry learning curve,” WePredict VP Renee Stephens says of new electric vehicles’ fix rate and costs at car dealerships.

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Leveraging First-Party Data Powers Personalized Customer Experiences

The value of first-party data increases exponentially when combined with second-party data – which an organization collects straight from its audience and then sells directly to another company – and third-party data, which is collected by an entity with no direct relationship with consumers.

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Subprime Borrowers’ Share of Auto Loans, Leases Slips

Auto originations to consumers with subprime credit fell to just 15% of the total in the first quarter. That’s the lowest subprime share of originations since the New York Federal Reserve started keeping track in 1999.

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Leveraging Customer Insights and Analytics To Breakdown Organizational Silos

Brad Ross, Senior Manager, Global Customer Satisfaction at General Motors will explore how leading CX companies are learning to use customer insights and analytics to knock down organizational silos and provide a more seamless and engaging customer experience.

Register before 5/31 and book co-worker tickets for just $195 at CXAUTO2021 June 15-17.  www.tlsummits.com

AI Aids Car Dealership Phone Skills

Marchex Engage detects key words and even voice tone to provide feedback on inbound and outbound calls.

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The Train Game is More Important Than Ever

In-depth product knowledge is so important. Make sure your salespeople get an opportunity to test drive all your vehicles and learn how to operate the entertainment and navigation systems, how to hook up phones to Bluetooth, how the adaptive lane assist and self-driving features work.

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