Will Eddie Lampert Buy Sears?; Plus, Cotopaxi's Corporate Philanthropy As Experiential Retail; And Dick's Fights Strong Retail Headwinds | | | | | | | | | | | | | Cotopaxi And Selling Outdoor Gear For The Greater Good | | Lots of brands market a commitment to doing good as part of their corporate mission — but outdoor gear startup Cotopaxi makes service a core part of its brand experience. Co-founder and CEO Davis Smith says that in the current retail environment, it's not enough to make the best gear — consumers also need a mission to connect with. | ` | |
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| | | Subscription Commerce Tracker™ |
| | | | | NEW REPORT: Can Storytelling Curb Subscription Fatigue? | | Whether it’s monthly meals, movies or cars, consumer fatigue spares no subscription — as novelty fades, a cancel button is just a click away. Amy Norman, co-CEO of educational content provider Little Passports, sees an opportunity to reduce churn by using character-driven stories to build subscriber relationships. In the new Subscription Commerce Tracker, Norman explains how the company uses ongoing educational storytelling to keep subscribers engaged. Read More... | |
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| | | | | Why Cyber Monday Is Quietly Becoming Cyber Week | | Like Black Friday, Cyber Monday started out as a one-day retail event designed to draw shoppers with a selection of special savings. And, like Black Friday, Cyber Monday is starting to drift out of its one-day parameters and into the entire week that follows. Some of it can be attributed technical difficulties this year, but most of the expansion seems to be an attempt to keep consumers spending. Read More... | |
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| | | | | | Capitalizing On The Connected Future | | The good news about a connected world is how many conveniences it offers consumers: faster commerce, better access to necessities, easier travel. The bad news about the connected future is all the touchpoints it offers has hackers looking to take advantage of those consumers. Read More... | |
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