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| Festival of Marketing returns on Thursday 3 October at The Brewery, London. We're excited to bring together over 800 leading marketers to gain insights from an unrivalled line-up of 90 industry experts and marketing heavyweights, curated for their expertise in fuelling growth and driving change.
Handpicked by the experts at Marketing Week, see some of the must-attend sessions that will help you better serve your customers and build a better business. Be inspired by brand of the moment, Lucky Saint, get the inside scoop on the McDonald's growth story, and understand how to tackle the vast changes in B2B marketing with PwC.
This year, we're seeing unprecedented demand for passes, with Early Bird passes selling out in record time. Don't wait until it's too late. Secure your pass now and avoid missing out on what promises to be another inspiring Festival! |
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| Content sessions set to inspire: |
THE POWER OF PARTNERSHIP
Inside McDonald's growth story |
McDonald's has been on a remarkable journey, with consistent growth over years rooted in consumer insights, creativity, and strategic fundamentals. Key to this success is its long-term partnership with Leo Burnett, which dates back four decades.
Join this session as two of the key architects of the brand offer the inside growth story and discuss the crucial role of strong partnerships in fostering growth and collaboration. |
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THE NEXT AGE OF B2B MARKETING
PwC: How to navigate opportunities and challenges |
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Marketing Week columnists Peter Weinberg and Jon Lombardo declared recently that this was “the B2B century,” with marketers perfectly placed to lead. But how?
Join one of the most experienced CMOs in B2B marketing, Antonia Wade, in conversation with Marketing Week Editor-in-Chief, Russell Parsons. In this session Antonia will give her thoughts on what’s changing within the industry, and how to tackle it. Covering AI, skills and capability, stakeholder engagement and developing talent - this session will inspire and enable.
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CHALLENGING CONVENTION
How Lucky Saint is breaking the rules to drive growth |
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Lucky Saint is one of the brands of the moment with The Marketing Society’s 'Brand of the Year' becoming the leading figure within its space.
Join Luke Boase, founder, and Kerttu Inkeroinen, Marketing and eCommerce Director, for the inside track on how Lucky Saint has become a standout brand. |
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Brands taking to the Festival stage include: |
Do you have any more questions? Get in touch with us here. We can’t wait to welcome you to Festival this October!
The Festival of Marketing team festivalofmarketing.com |
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