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Our latest platform coverage

 
 

Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront market

This week, senior media editor Tim Peterson looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market. Read more here.

 

Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone

Platforms, data and privacy reporter Kate Kaye talks with publishers about what Google extending the third-party cookie’s expiration date means for their advertising businesses. Read more here.

 

Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using it

Earlier this year, Digiday polled media and marketing professionals about the role that social media platforms play in their employers’ businesses. About 60% of both brand and agencies described Facebook as at least a “valuable” source of revenue. Read more here.

 

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