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Young Hearts, Big Brands

Unlock the magic of kids licensing in this special edition of License Global.

A Masterclass in Brand Evolution

Nearly 30 years have passed, and The Pokémon Company International continues to connect with "Trainers" around the world.

In the August cover story, the entertainment giant discusses with License Global its growth over generations through authentic consumer product extensions.

Read the Exclusive Feature Now

EDITOR'S PICKS

A Selection of Must-Read Articles

Barbie Reigns Supreme

How Barbie became one of the years best reviewed films and set the stage for one of the biggest licensing and collaboration campaigns of recent history.

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'Jurassic' Roars!

Melissa Rodriguez, vice president, franchise strategy, Universal Products & Experiences, chats with License Global about how the nostalgia of the Jurassic World franchise excites kids and adults.

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VeeFriends Expands from Digital to Phygital

Originally an NFT token, VeeFriends has made the jump to IRL consumer products.

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MORE FROM

THIS ISSUE

The License Global Gaming Report

License Global evaluates at the markets within gaming impacting the licensing landscape this year and next.

Read More

Pocketful of Sunshine

Kids’ and family studio, pocket.watch, chats with License Global about the latest and greatest with its brands, consumer product programs and more.

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Thunderbird Brands is Taking Off in a Big Way

New kids’ shows in production and a new division unveiled at Licensing Expo are only the beginning.

Read More

Fun-Sized Fashionista

License Global highlights the importance of children's fashion, accessories and footwear in the licensing industry.

Read More

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