To present an even more robust picture of the pandemic’s impact, License Global has teamed with OpSec Security – a global leader in protecting, authenticating and enhancing brands – to bring you the study “Navigating the New Normal Online.”
2020 has been a year of unparalleled change and upheaval for consumers and businesses alike. This is especially true in e-commerce, where not only has consumer behavior changed, but the sharp rise in online activity has led to questions around security, piracy and the ways in which brands are now perceived.
OpSec’s latest research report focuses on the experiences and perceptions of global consumers, looking at their safety online, purchase of imitations and attitudes toward authentication during the shopping process, as well as how consumer behavior has been impacted by the COVID-19 pandemic. | 
