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CEQUENS pulse April 2024

A MESSAGE FROM KARIM

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Dear clients, 

 

We're excited to share some highlights from Q1 that showcase our commitment to innovation and client satisfaction. We actively participated in industry events like GSMA WAS #19 in Istanbul, while Seamless ME and ITW will follow in May.

We're also proud to announce our exclusive partnership with stc Kuwait to deliver cutting-edge communication solutions. Internally, we launched the Workplace Brilliance Program to recognize our team and the CEQUENS Playbook project to redefine industry standards. All these efforts are focused on providing you, our valued clients, with the best possible service.

 

Thank you for your continued trust!

 

Warm regards, 

 

Karim Khorshed
Co-founder and CEO

THE BIG NEWS

 

CEQUENS announces exclusive partnership with stc Kuwait to revolutionize communication services 

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Last month, we signed an exclusive partnership agreement with stc Kuwait to provide A2P, P2P, P2A, Flash Calling, and RCS messaging services. This strategic collaboration marks a significant milestone in the telecommunications industry, bringing innovative communication solutions to businesses and individuals in Kuwait.

 

We couldn’t be more confident that this collaboration will set new benchmarks in the telecommunications industry, providing businesses with the tools they need to thrive in an increasingly digital landscape. 

Read more about the partnership here

EVENTS

Istanbul ✔️ — Dubai & Maryland 🔜 

 

Our dynamic Carrier Relations team have returned from Istanbul where they hit the ground running at GSMA WAS #19. They described the experience in four words: productivity, innovation, and countless engagements. Catch them smiling below. 👇 

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Where you will find us next: 

  • Seamless Middle East 2024 – Dubai, UAE (14 – 16 May) 
  • International Telecoms Week 2024 – Maryland, USA (15 – 17 May) 

We’re also Gold Sponsors for Seamless.

 

We are proud to be sponsoring this year’s event for our good friends at Seamless Middle East. Pass by our booth and get a preview of our cutting-edge AI-driven solutions designed to revolutionize customer engagement strategies, or catch our Director of Presales & Customer Solutions, Tamer Nassrawin, on May 15 as he delivers a session on generative AI's transformative capabilities titled “Injecting Generative AI into Retail and E-commerce”.

Learn more here

CASE STUDY 

 

Premium Card: Dynamic, nation-wide promotion with omnichannel solutions

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Premium Card stands as Egypt’s foremost zero-interest, bank-independent installment card provider with a merchant network boasting more than 10,000 shops and 1,000 corporations. This network facilitates multimillion B2C transactions across Egypt daily.

 

By choosing CEQUENS SMS API, WhatsApp Business API, and Omni-Channel Chat, Premium Card achieved some magnificent results:

  • 35% enhancement in conversion cost 
  • 15% of client accounts offloaded from IVR to WhatsApp 
  • 20K opt-ins in one month; a new record 

We are committed to helping our clients reach new heights and enrich the customer experience. 

Explore the case study in full

INSIGHT 

 

Why RCS messaging matters (especially for iOS)

 

RCS is coming to iPhone. Great news! But are you wondering what it really means for you and your customer engagement efforts? 

Here’s why this is significant: 

  • RCS breaks down barriers between Android and iOS, creating a cohesive messaging landscape where businesses can seamlessly communicate with all customers, regardless of device. 
  • With Apple on board, RCS is poised to become the universal standard for business messaging, offering a consistent and rich experience across all devices. 
  • Businesses that embrace RCS on iOS will future proof their messaging strategy and stay ahead of the curve in customer engagement. 

RCS isn't just a technology; it offers real business benefits. Ultimately, it empowers businesses to create a more dynamic and personalized communication channel, driving customer satisfaction and loyalty.

 

Intrigued? Start your RCS journey with us.

Deepfakes: Should you care and why?

 

As AI becomes widely accessible, the threat of deepfakes is only expected to increase. Sari Hweitat, Product Manager, penned this piece for MIT Sloan Management Review - Middle East highlighting the danger of deepfake replications and its implications on business.

 

Read now
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FROM THE BLOG

 

On-Premises vs. Cloud communication solutions — Find major pros and cons

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The way businesses communicate with their customers either fuels growth or slows it down. Utilizing the suitable communication solution for your business requires that you answer this first: cloud or on-premises? We put up this guide to help you make the decision – and offer an alternative.

Read now

JOB OPENINGS

Come and transform communications with us, or let a friend know we’re hiring.

Explore positions

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