Market Leadership Report

Accelerating Growth through

Smarter Metrics trending

A Nation’s Restaurant News study of nearly 400

restaurant operators reveals the latest trends

The rapid adoption of digital tools at restaurants has led to an explosion of customer and transaction information at operators' fingertips.

But turning data into knowledge — and actionable strategy — is no easy feat.

What information should be collected?
Who should have access to it?
Which digital tools empower better decision making?

Explore those questions and more in Nation's Restaurant News' report The Data-Driven Restaurant, featuring a survey of nearly 400 restaurant operators.

The report reveals:

Top customer data sources
Lessons from data-savvy operators
Overcoming key challenges around data usage
Why a digital loyalty program is essential
Digital tools with the biggest ROI

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4 Key Qualities of Data-Savvy Operators

Data-savvy operators' confidence appears to stem from some clear commonalities. Here are their key qualities. View report.

10 Super-Fresh School Food Selections from Yay Lunch

12 Next-Level Metrics Operators are Tracking trending

The quest to be more data-driven is hardly a smooth one. Find out what operators cited as their top 12 categories for customer data collection and storage. View report.

A Taste of 3 Culinary Trends from Top Menu Innovators

The Power of the Known Customer trending

Data Optimizers recognized the importance of increasing sales from known customers and/or loyalty club members. View report.

9 Key Challenges for Data-Driven Operators trending

Operators face many challenges when it comes to understanding and applying the data they collect from their customers and POS transactions. View report.

See how your data strategies stack up in this free report

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