Hi John,
The US digital ad market is expected to see steady, low double-digit growth from 2024 through 2027, per our forecast. This is a signal that it’s time for marketers to tweak their strategies for the new normal. Are you ready for the challenge?
Download a complimentary copy of our analyst report, “Advertising Trends to Watch in 2024: Ad Spending Growth Levels Off, but ID Deprecation, AI, and Measurement Heat Up,” to learn: - Digital ad spending’s new growth trajectory and what it means for your future campaigns
- Effective strategies to navigate the post-cookie advertising landscape and thrive
- The expanding role of AI in advertising, from enhanced targeting to more accurate measurement
Receive your copy.
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Sincerely,
eMarketer Editors |
