Hi John,

While on-site search and display advertising continue to be retail media fundamentals, placing an ad off-site, or outside of a retail media network’s own platform, can broaden campaign reach and achieve upper-funnel goals like increasing brand awareness. 

And it’s catching on. Nearly half (46%) of advertisers already activate off-site advertising, and 68% see it as an indispensable piece of their retail media mix, according to a recent TripleLift survey executed by eMarketer. 

In this exclusive white paper, you’ll find more survey results like this, and our analysis on the current state of off-site advertising and its pivotal role in retail media. Download eMarketer’s white paper, “Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase.”

You’ll learn about:

• Why advertisers see off-site campaigns as crucial to their retail media strategies 
• The reasons behind the planned increase in off-site advertising investment 
• The challenges of improving the off-site experience for advertisers, and the strategies to enhance it

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in retail media strategy. Thank you!