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February 04, 2021

News

Workout Motivation Differs By Generation, Survey of At-Home Exercisers Finds

Weight loss is not the main motivator for most at-home exercisers, according to the survey, which also found that 84 percent of respondents plan to continue with digital fitness after their gyms reopen.

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Think Beyond COVID-19 to Building a Culture with DEI at the Forefront

Focusing on diversity, equity and inclusion may seem like a tall order right now as you try to ensure that your health club survives the regulations around COVID-19, but now is the time to reinvent your business and create a better culture, one that is more inclusive. But take this hand offered to help you through the journey.

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How AI Can Enhance Workouts with Data-Driven Predictions

Integrating an artificial intelligence system that tracks user data and suggests ways for instructors to optimize engagement goes beyond traditional one-to-one engagement.

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From Club Industry

Club Industry's Coronavirus Resource Page for Fitness Industry Professionals

As the fitness industry navigates shutdowns due to COVID-19, Club Industry is here to help. We have developed a coronavirus resource page where you can find links to coronavirus news articles, information about COVID-19 legislation and loan options, town halls and outside resources for the fitness industry.

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Club Industry's 2020 Report on Technology as an Agent of Change in the Fitness Industry

Club Industry’s latest report, “Technology: Agent of Growth for the Health and Wellness Industry,” is now available for free download, and stories from sponsors are now available online as well as in the report. Get insights from fitness experts into how technology is changing the fitness business during this time of industry reinvention.

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Diversity, Equity And Inclusion In The Fitness Industry

Club industry has committed to helping to move forward the discussion on diversity, equity and inclusion in the fitness industry. During the next several months, we will add stories on the topic, many of which will be written by people of color in the industry. Make sure to check back here on a regular basis as more stories are added. 

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In Brief

EuropeActive And Ukactive Sign Memorandum Of Understanding For An Active Alliance To Enhance Mutual Collaboration

 

Stratosphere Digital Pumps Up Internal Data And Reporting For Barry’s Fitness Studios Worldwide