From Digiday magazine: Marc Pritchard, Procter & Gamble's chief brand officer, discusses building on this year's improvements in media transparency, a prediction for digital media in 2018 and more.
At a Digiday Live Podcast event exclusively for Digiday+ members, Vox Media's Lindsay Nelson explains why "the conversation happening around brand safety feels in conflict with the investment patterns of marketers."
The growth of Amazon's advertising business has come with confusion about Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform. Here's a breakdown.
From publishers pursuing commerce to consulting firms venturing into agency services, every type of company in media and marketing has started advertising itself as the provider of other kinds of business. Subscribe to Digiday+ to learn why this convergence will become more pronounced in 2018.
Amazon has expanded into seemingly every industry. Download Digiday's guide to learn more about how 2018 could become the year of Jeff Bezos.
What were the best Digiday stories of 2017? Vote now for your favorites here. Voting closes on Friday, Dec. 15, so cast your votes today.
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