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TW Thought Leadership: The Return to Europe’s Museums

How fabulous museums are rolling out the welcome mat with enriching
in-person experiences for visitors.

According to a study of more than 40,000 spring 2022 flight itineraries by Allianz Partners, travel to Europe this summer will be up 600 percent over 2021. Visitors will be eager to experience the rich cultural offerings many European destinations provide up close and personal. Included in those cultural offerings are the enriching treasures found in museums. The benefits of visiting museums are multifold. Besides being the gateway to a destination’s culture, these institutions tell unique stories of the past, educate and feature interactive experiences that go beyond being a spectator. READ MORE
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