Today’s news organizations are under immense pressure to deliver high-quality stories across multiple platforms as quickly and efficiently as possible.
At
IBC 2016, we unveiled a new
story-centric workflow that will help modern news organizations meet their biggest challenges. Made up of multiple Avid solutions and built upon the MediaCentral Platform, the new Avid workflow will help news teams:
- Boost newsroom efficiency with a more streamlined and integrated workflow for delivering breaking news across multiple outlets—without changing existing infrastructure
- Find and access content across all accessible media databases and across social channels to tell a story in multiple ways and keep viewers engaged—no matter how they view
- Inform and interact with global audiences on social media to collect, filter, moderate, and air their posted content in stories to increase engagement
- Create and deliver stories more quickly from the field and share content with other teams
- Keep news teams connected and informed on the latest story developments—no matter where they are
- Create a story once and deliver it quickly across multiple channels, devices, and platforms automatically
To learn more about the new
Avid story-centric newsroom, visit the
Avid news blog.
