Expert advice on how to conduct a digital marketing audit

Happy Wednesday!

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits. Jacqueline Dooley provides a high-level summary of some key points from the ebook including setting goals, setting up tracking, and more.

A lot has changed in the “cookie” world creating a constant need to evolve benchmarks, KPIs, and other success metrics. Dianomi’s CEO & Co-Founder, Rupert Hodson discusses how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape.

Enjoy!

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Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

Jacqueline Dooley

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits.

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Rupert Hodson

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Read more

Digital Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

Rives Martin

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read more

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The most effective marketers use immersive content

Jacqueline Dooley

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read more

Digital Marketing

What the holiday shopping season will look like in 2020

Jacqueline Dooley

As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shopper expectations during the age of COVID-19. Read more

ZeroBounce

ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Read more

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The Embrace Of Immersive Content

With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engaging material from the ones that do not. This report assesses the current state of immersive content and surveyed more than 1000 marketing, PR and design professionals who represented mix of companies - 40% are B2B, 42% are B2C while others were from government and creative agency. Download now

Digital Advertising

The Ultimate Guide to Web Push Notifications

Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Download now

ClickZ Daily: September 16, 2020

Benchmarking Survey 2020

Actionable Analysis

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Digital Marketing

Content

Digital Marketing

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