It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates.
So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, and TikTok’s ad platform all predicted to shape the year ahead.
From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO.
We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023, where SEOs should focus their efforts over the coming year, their most “outside the box” forecast for 2023, and more.
Every January, Econsultancy looks into the future of digital marketing and ecommerce and explores the trends expected to make waves in the year ahead.
This webinar will highlight some of the most hotly debated topics of today. Join for the presentation of key trends followed by a panel session, where marketing leaders discuss, debate and scrutinise the issues facing our industry now and in the coming months.
Embracing data-driven marketing is vital for business growth, but to achieve this, organisations need to commit to constant experimentation and learning.
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
