WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

JANUARY 24, 2022

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1.

Industry Experts See BEVs Gaining More Traction in 2022

With battery-electrics such as the Ford F-150 Lightning coming this year, interest in EVs is bound to increase, says Jake Fisher, senior director of automotive testing for Consumer Reports.

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2.

GM Catalog of 45,000 Parts Goes Online

“We are placing software and digital services at the center of every part of our business,” says GM Chief Digital Officer Edward Kummer.

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3.

OEMs Must Drive Effort to Educate EV Buyers

With automaker credibility on the rise of late, OEMs need to counter the myths and misconceptions that are slowing the EV transition.

Full article

4.

Car-buyer Expectations Building Amid Chip Shortages

Automakers and dealers have made strides in meeting demand, especially by adopting digital technology. But keeping pace with more rapid changes against the backdrop of supply shortages will require a deeper understanding of what consumers expect and value.

Full article

5.

NFL Wild Card Weekend Delivers Auto Ad Attention

Lexus takes the top two spots for the week of Jan. 10, bumping the previous week’s frontrunner Nissan down to third, while a pair of Toyota ads round out the bottom of the list.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Dave Zoia at dave.zoia@informa.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...