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| Sales have grown by 28% By Christine Birkner It's a digital world, but consumers increasingly are seeking out entertainment from a source that's decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International. "It... Read more » |
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| Equal Pay Day campaign says '79% is not enough' By Christine Birkner |
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| BBDO arranges fantasy dates with a Viking and a cowboy By David Gianatasio |
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| Worked with Laird + Partners to feature some of its instructors By Katie Richards |
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| Survey helps brand marketers decode the path to purchase By Emma Bazilian As anyone who has ever walked into a supermarket to buy a gallon of milk and left with a cart full of impulse purchases knows all too well, grocery shopping can be a complicated process. To help brand marketers decode consumers' path to purchase, Food Network Magazine partnered with research firm Open Mind Strategy to... Read more » |
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| Consumers don't just use one medium, DDB North America chief says By James Cooper Wendy Clark, the CEO of DDB North America, took part in a panel session on mobility and content at a March 28 event co-sponsored by Adweek and Bloomberg Media called "Marketing in an Interruptive World." After her session with fellow marketers and Bloomberg's U.S. director of research and senior media analyst Paul Sweeney was over,... Read more » |
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| 72andSunny introduces farmstyle-cut cheddar By Katie Richards If you're not buying Tillamook's shredded cheese from the grocery store you're doing something wrong, a new brand campaign promoting its farmstyle-cut cheese suggests. The work from 72andSunny follows up on the agency's previous "Dairy Done Right" campaign, which emphasized Tillamook's quality versus some of its big competitors. This latest wave of ads follows a... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | Consumer Reports Yonkers, New York | | Haymarket Media Group Northbrook, Illinois (US) | | Haymarket Media Group New York City, New York (US) | | Adweek New York City, New York (US) | | |
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| It's already in our lives more than we realize By Chris Neff Eighty percent of marketing leaders say that AI will "revolutionize" marketing by 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used and if it will provide a marked return on investment. Chris Neff Ironically enough, at the same time we talk about the uncertainty that... Read more » |
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| Plus, what's new at Barton F. Graf By Tim Nudd Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--E*Trade's "Monkey" ad from the 2000 Super Bowl,... Read more » |
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| Replaces Stephen Krauss as CCO for the in-house agency By Erik Oster The Wonderful Company has hired Darren Moran as chief creative officer for its in-house Wonderful Agency team, effective May 1. Moran replaces Stephen Krauss, who is leaving the company after joining the agency last May from Grey New York, in the role. Moran will be tasked with directing the agency's creative team across its brand... Read more » |
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