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Historic 17th & 18th century manuscript documents now fully searchable
Access essential primary sources for the study of market research, consumerism, business and advertising in America.
Combining three complementary titles from Adam Digital, American Consumer Culture enables students and scholars alike to explore the history of consumer culture in nineteenth and twentieth century America from one cross-searchable portal.
Access three complementary Adam Matthew Digital titles from one portal:
Explore how advertising is developed and how it interacts with consumer culture through the archive and workings of one of the world's oldest and largest advertising agencies.
A unique insight into the American consumer boom through access to the complete market research reports of Ernest Dichter, the era's foremost consumer analyst and market research pioneer.
This collection presents a wealth of highly visual trade catalogues and marketing ephemera, tracing the rise of the 'American dream' and evolution of commerce in the nineteenth and twentieth centuries.
Adam Matthew is a digital publisher of unique primary source collections from archives around the world. Our award-winning products span the humanities and social sciences, from medieval manuscripts to 20th century global politics. We re-imagine primary sources, to empower current and future generations to challenge, analyse and debate.
