 | | The health and economic crisis have completely transformed the commercial landscape. With the future of shopping and customer behavior projected to continue to evolve post-COVID-19, retail analysts, brands and industry leaders join Adweek for this two-part event to share insights on how to rethink your consumer experience, from digital to in-store strategies. | | |
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| | | Part 1: Highlighted session |
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| The Brands of Tomorrow | | Ajay Kapoor, VP of Global Marketing, Digital, DTC, CX and CR, Helen of Troy, Pamela Neferkara, Former VP of Retail Brand Marketing + more | | Covid-19 has forever altered the customer journey. Brand marketers have re-evaluated their original strategies and narratives, accelerated ecommerce plans and ensured new marketing messages will continue build community. Hear from brand leaders on what the brand of tomorrow will look like. |
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| | | Part 2: HIghlighted Session |
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| Social Shopping | | Steven Tristan Young, Chief Marketing Officer, Poshmark and Lisa Lacy, Senior Writer, Adweek | | Innovation is at the heart of Poshmark—a digitally native brand capitalizing on the resale market. With over 60 million subscribers, Poshmark is a social commerce platform for next-gen retailers and consumers. Hear from Poshmark’s CMO Steven Tristan Young on how to win with the modern consumer. |
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