As post-pandemic life returns to normal for consumers, demand for immunity supplements remains strong. In tandem, supplement consumers are also seeking out gut health support.
This white paper dives into the minds of today’s shoppers. You’ll learn how supplement shoppers view immune health and the microbiome. Read more to discover:
- General attitude towards immune support
- The motivations behind taking dietary supplements
- Product attributes that affect these motivations
- Awareness and perception of prebiotics, probiotics, and postbiotics
- Opportunities that exist for new immunity products
| 
