What’s Going On Here?
Netflix’s third-quarter profit beat investors’ forecasts late on Wednesday – but their eyes were also trained on its slightly weaker subscriber growth, which might not bode well for the future (tweet this)...
What Does This Mean?
Netflix’s revenue last quarter was roughly what investors predicted, but it added fewer paying subscribers than it promised – falling short in the US, where it’s recently upped prices. And things are only going to get tougher, with rival service Disney Plus launching in November.
Netflix says it’ll add 7.6 million paying subscribers this quarter – lower than the 9 million investors hoped for. And even if the streaming giant does hit its subscriber target, it might need to rely on discount pricing to get viewers to keep watching – which could result in even lower revenue growth.
Why Should I Care?
For markets: All about that subscriber growth.
One of the most important metrics for Netflix is subscriber growth. Subscribers’ fees generate regular and predictable income for the company, and it’s with that money Netflix aims to covers its costs – and eventually pay a dividend to investors in its shares. This income also brings debt investors comfort that Netflix will be able to make its interest payments – risking bankruptcy if it couldn’t – and someday repay the $13 billion it owes. Netflix’s better-than-expected profit, then, could’ve offset worries about slower subscriber growth, explaining the stock’s initial rise on Wednesday.
For you personally: Hope you like Netflix Originals…
Netflix might be cutting back on stand-up comedy, but that doesn’t mean it’s reining in its spend on original content. In fact, it plans to spend as much as $15 billion on shows this year. That’s probably justified: Netflix has revealed its most popular content is indeed homegrown. And as rivals yank heavy-hitters like Friends, Star Wars, and the Marvel movies from its platform, it’ll hope the likes of Stranger Things and 13 Reasons Why are enough to keep your attention…