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Megastar... Why not?

Winter 2009 and there’s a new world champion in demand.

Fresh from Ron Dennis’s handing over of the race team reins and the exit-stage-left of the über-boring gang from Mercedes, McLaren’s marketing gurus can see an opportunity.

There’s just a chance that their 2010 Formula 1 campaign may be spearheaded by the two most recent world champions – and they’re both British, to boot!

Even before Jenson Button's first visit to McLaren's awesomely space age Technology Centre his switched-on manager, Richard Goddard, warns his charge to make a final decision about his possible move to the Woking-based outfit for the 2010 season. Goddard has been there before, you see, and knows that once the 2009 world champion's chauffeur swipes through the entrance gates, turns left and glides effortlessly around the lakeside edge of this multiple award-winning architectural tour de force, Button will crack and sign up there and then, whatever the offer...

   
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