Good morning, Marketer, do you feel happier when using your phone or your laptop?

There are different measures of success depending on what device your customer is using. Today, contributor William Terdoslavich delves into new scanning technology and AI modeling that can gauge users’ responses to mobile ads based on facial expressions when they’re looking at their phones.

It’s a good reminder that AI capabilities aren’t just text-based. They can recognize patterns in videos, as well as facial cues. To help keep up, here’s a roundup of the latest AI-powered offerings announced in the last week.

Chris Wood,
Editor

Scanning the faces that scan the mobile screens

Emotions expressed by facial expressions can diagnose user reactions to mobile ads.

Italy lays out requirements for ChatGPT’s return

Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.

Mailchimp, Sprout Social lead this week’s AI-powered martech releases

Here's your guide to all the AI-powered martech products, platforms and features that came to market this week

3 ways to drive sales with email

Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.

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