| We're calling on Facebook's biggest advertisers to stop placing ads on Facebook until Facebook takes concrete steps to address hate and disinformation on the platform. Could you tweet at Facebook's advertisers to join us to tell Facebook to #stophateforprofit? Send a Tweet |
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Hello, Facebook has a major problem with hate speech and disinformation on its platform. Despite groups calling it out on its inaction, including Mozilla, it's yet to make changes. But Facebook has an Achilles heel: 99% of its $70 billion in revenue comes from advertisers. We're calling on Mozilla's peers — tech companies and companies that rely heavily on the internet in their core business — who are among Facebook's top advertisers to pull their ads from Facebook and #StopHateForProfit, including: Amazon, Uber, Samsung, Disney, and Apple. We need your help to encourage them to join the growing movement against hate speech and misinformation online. Can you send a tweet telling companies to #StopHateForProfit? Tweet at Them (our tool will randomly choose a different tech company for you) Don’t have Twitter? You can also post a message to your Facebook wall. Public pressure works. Already, some of the world's biggest advertisers have pulled their ads from Facebook, including Unilever (a global consumer goods company), Coca-Cola, Starbucks, Lego, and Pepsi. As a result, Facebook's value has dropped by $60 billion in just a few days. We've also just learned that Facebook CEO, Mark Zuckerberg, has said he's planning to sit down with our partners at Color of Change, ADL and the NAACP to discuss the boycott and advertiser recommendations. Facebook is clearly feeling the pressure — now we need to turn up the heat by encouraging more large companies to join the #StopHateForProfit campaign. With your help, Facebook will make its platform more accountable to its users, remove hate speech, and provide support to its users most affected by extreme, hateful content. Can you send a tweet today to encourage leading tech companies to join the #StopHateForProfit boycott? Tweet Now Thank you so much,
Jon, on behalf of the Mozilla team P.S. During this global pandemic, a healthy internet to keep us all connected is more vital than ever before. If you support Mozilla's mission to keep the web open and healthy as a global public resource, would you consider a small donation to support our work? Thank you! | 
