The dynamic ads featured in Instagram Stories have helped drive adoption. Advertisers say they want more interactive elements beyond polling.
July 26, 2019

On Facebook and Instagram, the majority of ad spend has been directed in-feed, but now, more money is shifting to Instagram Stories. More interactive features like polling and boomerang videos in Stories have helped fuel the interest.

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The dynamic ads featured in Instagram Stories have helped drive adoption. Advertisers say they want more interactive elements beyond polling.
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