DAILY SCOOP

Facebook responds to ‘Facebook Papers’ coverage, LinkedIn shares ads tips, and Microsoft identifies Russian hackers

Also: Kit-Kat launches Halloween costume contest, Hertz buys 100,000 Tesla cars, Home Depot stops selling security cameras linked to Chinese surveillance, and more.

TAKE OUR SURVEY

Comms leaders: What’s your value to the organization?

A new survey from HarrisX and Ragan seeks to understand how communications is valued by CEOs—and how comms leaders are stepping up to meet rising expectations.

PR INDUSTRY

The toddler parenting hack every risk-averse marketer should know

Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.

COMMS WEEK

Communicators, it’s time to choose your path

After months of offering indispensable counsel and guidance to your organization, this is the moment to solidify your position as a business leader.

CORPORATE SOCIAL RESPONSIBILITY

How Heineken USA finds new ways to reach consumers about responsible drinking

A top comms pro with one of the world’s largest brewers shares guidance on the company’s approach toward public safety, mindful consumption and principled messaging.

MARKETING

4 mistakes e-commerce marketers make when measuring ROAS

The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.

DAILY SCOOP

Film production responds to deadly misfire on set, job candidates prefer vaccination requirements, and Twitter research finds conservative bias

Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.

PR INDUSTRY

How to negotiate a last-minute strategy shift

Your plans went sideways and you’ve got to make a call—but before you start getting the stage fright sweats, take a breath. It’ll be OK.

SOCIAL MEDIA

Behind the scenes with Bill Nye’s TikTok team

The science icon and influencer has seen big viewer numbers in recent weeks, coinciding with a scholarship program in collaboration with Dr. Pepper.

WRITING & EDITING

Craft content that sticks—and gets the clicks

A new free webinar from Axios HQ provides instruction on writing captivating hooks and headlines.

DIVERSITY AND INCLUSION

4 ways comms pros can bolster and burnish internal DE&I efforts

A content strategist for WilmerHale shares guidance on crafting more inclusive messaging.

DAILY SCOOP

Lyft offers context on long-delayed safety report, almost half of all journalists cover five beats or more, and WeWork goes public

Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.

CONTENT MARKETING

Is your digital content strategy driving revenue?

Here are seven steps to ensure your work connects to the bottom line.

WINNING CAMPAIGNS

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.