As part of Facebook's push for sports programming to complement live games and sporting events it broadcasts on Watch, it has released several sports shows in the past few weeks with high-profile athletes and media partners, including ESPN and Denver Broncos linebacker Von Miller.
Facebook execs have recently turned to Twitter to promote changes to its news feed and ad policies, take jabs at rival platforms and debate journalists -- a move that critics appreciate.
Many location-based ad tech vendors are claiming their businesses comply with the General Data Protection Regulation under its "legitimate interest" clause. Here's why that's risky.
"Organic reach isn't something we will be touching for the foreseeable future." Some advertisers believe they're closer than ever to securing larger budgets to put toward paid Facebook ads in light of the platform's news feed change.
The Rundown: Publishers can no longer rely on predictable guarantee checks from content recommendation services like Outbrain and Taboola. Subscribe to Digiday+ to learn what other hurdles publishers face in the year ahead.
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As media agencies become better-versed in programmatic, they are reducing the number of ad tech companies they rely on. At the Digiday Media Buying Summit, hear from Cadreon's managing director for North America Erica Schmidt on how this will lead to better transparency down the road. Reserve your spot in New Orleans today.
